Profile Capture Interface

Sumary: The Profile Capture Interface optimizes the acquisition of Profiles interested in receiving strategic information and facilitates the Orchestration of personalized campaigns. It establishes a foundation of trust by requesting explicit consent and detailing the value proposition.

The Profile Capture Interface facilitates the acquisition of Profiles interested in receiving strategic information and optimizes the Orchestration of personalized campaigns with your contacts. Likewise, it contributes to establishing a relationship of trust through the transparent request for permission and the clarification of the benefits associated with joining.

This interface will be presented to visitors during their navigation to request consent for the receipt of communications.

Incorporate horizontal image

It is used to maximize visual impact. It is essential that the dimension is 720×360 pixels (consult external tools if you require assistance with resizing).

Delete Image

To delete the image, interact with the delete icon and proceed to select a new image if necessary.

Define strategic title and description

Articulate a clear value proposition in exchange for the Profile’s adherence. The following approaches are suggested:

• Strategic discount coupon
• Participation in exclusive sweepstakes
• Optimized shipping benefit
• Unanticipated value discount
• Concisely describe the direct benefit for the Profile.

Optimization via iCortex™ AI Stylizer

If assistance is required in conceptualization, enter the main idea of the title and description and use the Artificial Intelligence optimization functionality.

Just enter a title and description with the basic main idea and use the option to optimize them with Artificial Intelligence.

Recommended phrases

Consider the following phrases to optimize communication in your interfaces:

• Do not miss our exclusive offers. Join our updates.
• Do you want to receive information and offers in real time? Subscribe to our news.
• Interested in exclusive news? Enable notifications to access promotions.

Action button configuration

Two buttons are available; both must incorporate a call to action that defines the operation to be executed by the Profile.

The right button defines the primary action for the Profile (e.g., Request coupon), while the left button defines a secondary action (e.g., Skip coupon).

Recommendation: Use active voice and ensure the chromatic consistency of the button with the general design of your digital infrastructure.

Wait latency

Define the time interval before requesting service adherence.

Recommendations:

• Configure a 25-second wait to ensure the capture of Profiles with qualified interest; quality exceeds quantity in this context.
• If the Stimulation offered is of high value, a reduced wait time can be configured.
• For products that require a deliberation process or extensive reading prior to acquisition, configure a longer wait time.

CRITICAL NOTE

• The latency counter resets with each page change. Consider this factor when defining the wait seconds.
• The Interface will be deactivated for a period of 4 hours if the visitor skips the adherence, to avoid repeating the request.

Email Capture

The system allows for the capture of email addresses in addition to subscription to push notifications. By activating the ‘Capture email’ option, this data will be requested from visitors.

Some Profiles may show reluctance to receive push notifications on mobile devices, but may choose to provide their email address, and vice versa.

Benefits

• Expansion of campaign reach.
• Optimization of advertising return on investment.
• Increase in Profile acquisition.
• Mitigation of contact loss with Profiles.

Deploy Interface

Scroll to the end and select the red ‘Deploy Interface‘ button to finalize the configuration of your Profile Capture.

Consequences of an inactive or poorly configured Interface

• Artificial Intelligence will not be able to execute communication with Profiles regarding visited or interested products.
• Absence of Profiles for Push Notifications on mobile devices or workstations.
• Inoperability of welcome Engagement Flows.
• Failure in Brand Recall execution.
• Decrease in advertising return on investment on digital platforms due to low acquisition of new Profiles.
• Increase in operational advertising cost.

Proceed to the aesthetic optimization of your digital infrastructure.

We will continue with the parameterization of your ecosystem.