Integrating Instagram and Facebook Nodes

Sumary: Configure the automatic publication of your campaigns on social networks to maximize the reach of the iCortex Engineering Revenue Ecosystem.

When orchestrating campaigns, the iCortex Engineering Revenue Ecosystem allows you to configure content to be published on your social orchestration nodes such as Instagram and Facebook. The orchestration will appear in your social media feeds.

Functional Location

To configure publication on social nodes, follow these steps.

1. Access the main menu and select the ‘Campaign Orchestration’ option:

2. Configure your message architecture as detailed here.

3. In Step 4: ‘Expand orchestration reach’, enable publication on Social Nodes. This option is available for Instagram, Facebook, and X (formerly Twitter):

Permission Authorization

1. When toggling the switch for Facebook or Instagram, a window will appear for you to grant permissions to the iCortex Engineering Revenue Ecosystem to publish on your networks:

Critical Note: Verify that you are connected to your correct social network Profile. If not, log in to the relevant account.

2. Subsequently, Facebook will request that you continue with the integration. Select the FB pages and Instagram accounts to which the Ecosystem will have access. Once selected, click ‘Continue’:

Tip: If you have multiple pages and accounts associated with your Facebook Profile, ensure you select the correct one.

Important: For the integration to be successful, the Instagram Profile must be a business account; otherwise, it cannot be connected to a standard user Profile.

3. Now, Facebook will present a summary of the permissions granted to the Ecosystem. Permission to manage posts has been granted, which enables the addition of posts from iCortex™. Click ‘Deploy’:

4. ATTENTION: Wait approximately 5 seconds and an interface will appear in our Ecosystem to confirm the social nodes where you wish to publish your campaign architectures.

Revoking Permissions

1. You can manage permissions by accessing the ‘Edit page permissions’ link:

2. In the Facebook business integrations panel, you can remove the application whenever you deem necessary. If you remove it, you can re-grant permission by following the initial steps. To revoke it, locate ‘iCortex’ in the list of applications and click ‘Remove’:

Feed Publication

1. Once the connection of social nodes is finished, return to the Ecosystem and click ‘Next step’:

2 – The Ecosystem also suggests incorporating hashtag tags into descriptions to optimize visibility on networks. It is recommended to accept this suggestion to optimize the campaign architecture.

3. Verify the architecture preview in the right panel. You will be able to observe the appearance on your social nodes once implemented:

4. Finally, click the green button to deploy your orchestration:

Recommendations

• Managing permissions and correctly connecting social nodes ensures an optimal configuration for the Ecosystem’s operation.
• If you are going to execute promotions or price adjustments, take the opportunity to include this architecture in the social node feed, optimizing time and generating greater impact by reaching an expanded Segment.

• Use the AI tool to assist in composing more effective copy and reaching a wider Segment on social networks.

The iCortex Engineering Revenue Ecosystem provides robust tools to maximize the reach of your campaign architectures. Implement automatic posting on social nodes to reach a larger base of Profiles.