Revenue Recovery for Abandonment

Sumary: Optimize the conversion of sales opportunities into closed transactions.

Through the Revenue Recovery option, potential sales will be converted into effective transactions. By implementing strategic stimuli, such as discounts or shipping cost waivers, Profiles are motivated to return to their cart and complete the transaction, increasing revenue and mitigating the loss of opportunities.

Accessing the Feature

• Locate the menu on the left panel of the application and select the ‘Lifecycle Strategies’ tab
• Access the “Revenue Recovery” section

Once the section is located, proceed with the operational configuration.

Stimulation Typologies

Stimulations can be configured to catalyze the completion of the purchase. Below are considerations for their selection:

• Email: The system dispatches electronic communications to Profiles. This functionality consumes credits; ensure you maintain an adequate balance.

• Push Notifications: Push notifications are distributed to the mobile devices of Profiles who have interacted with the Profile Capture Interface.

• WhatsApp: The Profile receives a message via WhatsApp with the product reference and the link to continue the transaction. It is possible to configure your entity’s operational hours so that the orchestration executes within that timeframe. For configuration, consult the documentation in the provided link.

• SMS: Text messages are high-impact, precision nodes. You can choose which incentive to send to recover the purchase as a last resort.

Orchestration Nodes for Revenue Recovery

Additionally, you can identify the Orchestration Nodes available for revenue recovery:

Free Shipping

Operational Benefits

• Increased attraction: A common transactional barrier is removed, as logistics costs influence the decision to abandon the cart.
• Superior valuation: Profiles perceive added value, which can boost satisfaction and loyalty.
• Competitive positioning: Improves the value proposition against other market players that do not offer shipping cost waivers.

Fixed Amount

Operational Benefits

• Transparency and simplicity: Provides a direct and quantifiable reduction that the Profile easily assimilates.
• Effective stimulation for lower-value acquisitions: It may be more relevant for Profiles making smaller transactions, given the proportional impact of the discount.
• Profitability control: Allows for the exact management and projection of the financial impact of the applied reduction.

Discount Code

Operational Benefits

• Flexibility and appeal: A discount percentage can be highly attractive, especially for higher-value transactions, stimulating larger acquisitions.
• Encouraging recurrence: Codes can incentivize the return of Profiles, particularly if the code has a defined expiration date.
• Personalization and segmentation: Facilitates the application of offers directed at specific Segments, maximizing the efficiency of marketing efforts.

Important Note: The code must be generated and implemented first in your E-commerce platform and subsequently entered into the iCortex Engineering Revenue Ecosystem.

Important Note:

–The system orchestrates the sending of stimulations 1 hours after the last page visit, and only if the Profile has generated a cart without completing the payment.

–Keep the ‘Revenue Recovery’ switch enabled

Order Lifecycle Milestones

Activate orchestration for Order Lifecycle Milestones. Through this functionality, email communications are dispatched to Profiles for tracking their acquisitions.

This feature is essential for your E-commerce operation, as it allows for the segmentation and analysis of the Profiles’ transactional journey.

You can consult additional information about Order Lifecycle Milestones here

The configuration process is practically finished.