Campaign Orchestration Metrics

Sumary: Visualize the reach and effectiveness of Campaign Orchestration executed within the iCortex Engineering Revenue Ecosystem.

To understand the reach of your Engagement Flows, the iCortex Engineering Revenue Ecosystem provides a specific report for each configured Engagement Flow. The procedure to access these results is detailed below:

1. Enter your Engagement Flows from the side menu:

2. Select any Engagement Flow you have designed:

3. Within your Flow detail, click on the chart icon located on the cards that make up the Architecture:

4. The specific report for that message component will be displayed. You will be able to consult:

• Left panel: Quantity of orchestrated messages and the status of message views. It is broken down as follows: Total clicks, iCortex shown but no actions taken, iCortex shown but closed by the Profile, Not shown yet.
• Right panel: Quantity of clicks performed by Profiles. It is broken down into the following metrics: Clicks on image or text, Clicks on the right button, Clicks on the left button.

Remember that all reports offer critical information on the effectiveness of the actions executed through the Ecosystem. Identify areas for optimization and leverage strengths to generate greater impact with your Orchestration.