Revenue Recovery Protocol

Sumary: Conversion optimization for abandoned carts through automated orchestration.

The Revenue Recovery functionality transforms latent sales opportunities into concrete transactions. To ensure the completion of the sale, the system executes multiple contact attempts within a 48-hour span. Below are the options available for your E-commerce infrastructure.

There are multiple vectors to induce Profiles to complete their acquisition. The inherent advantage is its automated nature.

It is an automated process, eliminating the need for manual supervision of each abandonment event. These messages are managed by the system and do not support manual editing by the user.

Operational Procedure

Once a Profile abandons a cart, the system initiates the incentive Orchestration within the subsequent 48 hours. The protocol is as follows:

✔ 1 hour after abandonment: An email is orchestrated (the application uses credits for this function; ensure your balance is sufficient) and a push notification (directed to Profiles that have accepted the subscription via the Capture Trigger).

✔ 2 hours after: A WhatsApp message is orchestrated to the Profile’s device (this requires having WhatsApp configured and understanding the WhatsApp message delivery mechanism)

✔ 4 hours after abandonment: A second recovery attempt is executed. It is recommended to pre-configure an incentive to boost this contact, for example: free shipping or a discount. If you require assistance setting up an incentive, consult this shortcut.

✔ 24 hours after: Email and push notification are resent.

✔ 40 hours after: This constitutes the system’s final attempt. Email and push notification are orchestrated.

Location of Orchestrated Messages

All orchestrated messages are accessible for a period of 5 days in the Logs section of the main menu of the iCortex Engineering Revenue Ecosystem.

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The execution of this protocol ensures the optimization of the conversion cycle.