{"id":556,"date":"2024-06-10T00:54:17","date_gmt":"2024-06-10T00:54:17","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/primeros-pasos\/seleccionar-objetivos-del-proyecto\/seleccion-de-objetivos\/"},"modified":"2026-04-30T03:05:19","modified_gmt":"2026-04-30T03:05:19","slug":"defining-strategic-goals","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/first-steps\/defining-strategic-goals\/","title":{"rendered":"Defining Strategic Goals"},"content":{"rendered":"\n<div style='height:3px' aria-hidden='true' class='wp-block-spacer'><\/div>\n\n\n\n<p>At <strong>iCortex<\/strong>, we understand that every operation is unique and possesses distinct requirements. For this reason, we have designed a tool that facilitates the <strong>definition of precise<\/strong> and achievable goals for the optimization of your commercial operation.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' class='wp-block-spacer'><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Locating Goal Configuration<\/h2>\n\n\n\n<p>In the <a href=\"#\" title=\"Recommendations\">Recommendations<\/a> section, you will be able to select from <strong>five strategic vectors<\/strong>, each focused on improving critical aspects of your business.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394ad211d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394ad211d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"299\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-122.png\" alt=\"\" class=\"wp-image-4700\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-122.png 299w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-122-262x300.png 262w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-122-17x20.png 17w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-122-28x32.png 28w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style='height:12px' aria-hidden='true' class='wp-block-spacer'><\/div>\n\n\n\n<p>To modify these parameters, access the <strong>edit<\/strong> option. In the upper right corner, you will find the interface for selection:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394ad254db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394ad254db\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"148\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-1024x148.png\" alt=\"\" class=\"wp-image-4699\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-1024x148.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-300x43.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-768x111.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-20x3.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121-32x5.png 32w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-121.png 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Next, the focus vectors will be displayed. It is mandatory to select two:<\/p>\n\n\n\n<ol class='wp-block-list'>\n\n<li>Revenue Recovery<\/li>\n\n\n<li>Expedited communication with Profiles<\/li>\n\n\n<li>Capture of potential Profiles<\/li>\n\n\n<li>Mitigation of migration to competition<\/li>\n\n\n<li>Optimization of advertising investment<\/li>\n\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394ad25df5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394ad25df5\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"749\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-123.png\" alt=\"\" class=\"wp-image-4702\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-123.png 749w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-123-300x249.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-123-20x17.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/06\/image-123-32x27.png 32w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meaning of Each Vector<\/h2>\n\n\n\n<p>To ensure effective results in your operation, <em><strong>it is imperative to select two vectors<\/strong>.<\/em> This selection must align with the areas that require optimization or refinement.<\/p>\n\n\n\n<p><strong>Note:<\/strong> The selection of a vector does not restrict access to the remaining functionalities of the iCortex Engineering Revenue Ecosystem.<\/p>\n\n\n\n<p>Below are guidelines for selection:<\/p>\n\n\n\n<div style='height:23px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<h3 class='wp-block-heading'>Revenue Recovery<\/h3>\n\n\n\n<p>This is a recurring challenge in E-commerce, evidenced by the loss of unfinished transactions.<\/p>\n\n\n\n<p>The <strong>iCortex<\/strong> facilitates interaction with Profiles affected via channels such as Email, push notifications, and direct messaging. Consult the documentation on <a href=\"https:\/\/es.notificationbutton.com\/help\/automatiza-tu-tienda\/carritos-abandonados-y-whatsapp\/proceso-de-recuperacion-de-carritos-abandonados\/\" data-type=\"docs\" data-id=\"1655\" target=\"_blank\" rel=\"noreferrer noopener\">Revenue Recovery<\/a> for operational details.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<h3 class='wp-block-heading'>Capture of potential Profiles<\/h3>\n\n\n\n<p>If your operation records a <strong>high volume of visitors<\/strong> with low conversion to sales, or if it is a newly introduced entity seeking <strong>expansion of reach<\/strong>, select this vector.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<h3 class='wp-block-heading'>Mitigation of migration to competition<\/h3>\n\n\n\n<p>Profiles often evaluate multiple points of sale before acquisition. If advertising investment is significant, it is recommended to select &#8216;Mitigation of migration to competition&#8217; along with &#8216;Optimization of advertising investment&#8217;.<\/p>\n\n\n\n<p>The iCortex will define operational tasks, such as the implementation of an incentive or promotion directed at existing Profiles and adjustments to the Profile Capture Interface.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<h3 class='wp-block-heading'>Optimization of advertising investment<\/h3>\n\n\n\n<p>To maximize the return on advertising investment or in scenarios of high investment, select &#8216;Optimization of advertising investment&#8217; and &#8216;Mitigation of migration to competition&#8217;.<\/p>\n\n\n\n<p><strong>Note:<\/strong> A recommendation associated with this vector is to offer a substantial discount in exchange for Profile subscription. This increases Profile capture and activates the automatic system of initial Engagement Flows and the intelligence of the iCortex\u2122 AI Stylizer.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<h3 class='wp-block-heading'>Expedited communication with Profiles<\/h3>\n\n\n\n<p>If a low open or interaction rate is observed in previous communications, or if real-time interaction is required (e.g., immediate delivery services), select &#8216;Expedited communication with Profiles&#8217; and &#8216;Capture of potential Profiles&#8217;.<\/p>\n\n\n\n<p>Remember that the iCortex operates as a multi-channel system, facilitating broader and faster interaction.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<p>The correct selection of your strategic vectors will facilitate the improvement of specific aspects of your operation and will allow for <strong>more precise monitoring of the iCortex impact<\/strong> on your business.<\/p>\n\n\n\n<div style='height:12px' aria-hidden='true' id='Selecci\u00f3n-de-objetivos' class='wp-block-spacer'><\/div>\n\n\n\n<p>The initial configuration is completed in a few moments.<\/p>\n\n\n\n<p>The implementation of these parameters ensures operational alignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iCortex defines precise objectives to optimize the iCortex Engineering Revenue Ecosystem.<\/p>\n","protected":false},"author":5,"featured_media":1746,"parent":283,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[468,576,467,559,471,490],"doc_badge":[],"class_list":["post-556","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_tag-ads","doc_tag-e-commerce","doc_tag-goals","doc_tag-increase-revenue","doc_tag-profiles","doc_tag-revenue-recovery"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":42,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/556\/revisions"}],"predecessor-version":[{"id":4813,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/556\/revisions\/4813"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=556"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}