{"id":2634,"date":"2025-02-18T19:39:55","date_gmt":"2025-02-18T19:39:55","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/?post_type=docs&#038;p=2634"},"modified":"2025-02-28T15:12:38","modified_gmt":"2025-02-28T15:12:38","slug":"create-audiences","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/en\/audience-segmentation\/create-audiences\/","title":{"rendered":"Create Audiences"},"content":{"rendered":"\n<p><strong>Personalized audiences<\/strong> allow businesses to make the most of their customer data. These segments are created from valuable information about people who have previously interacted with your brand. Let&#8217;s explore how to create and leverage these custom audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Audiences on Our Platform<\/h2>\n\n\n\n<p>The power of <strong>personalized audiences<\/strong> lies in their precision and relevance. By combining data like location, subscriber activity, contact device, or browser, you can form a well-defined group to target. Here&#8217;s the step-by-step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start by navigating to the <strong>main screen<\/strong> of our platform.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a139d1cad57e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a139d1cad57e\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-36-1024x484.png\" alt=\"\" class=\"wp-image-2762\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-36-1024x484.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-36-300x142.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-36-768x363.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-36.png 1355w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the left-hand menu, click on <strong>&#8216;Audiences&#8217;<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a139d1cadd6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a139d1cadd6d\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-37-1024x484.png\" alt=\"\" class=\"wp-image-2763\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-37-1024x484.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-37-300x142.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-37-768x363.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-37.png 1355w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A submenu will appear under <strong>&#8216;Audiences&#8217;<\/strong>. Look for and click on <strong>&#8216;Create Audience&#8217;<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a139d1caff3b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a139d1caff3b\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1011\" height=\"314\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-38.png\" alt=\"\" class=\"wp-image-2764\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-38.png 1011w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-38-300x93.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-38-768x239.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The screen for creating audiences will appear. Click on the green button <strong>&#8216;Add Audience&#8217;<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a139d1cb06ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a139d1cb06ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-39.png\" alt=\"\" class=\"wp-image-2765\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-39.png 971w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-39-300x159.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-39-768x408.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A window will open where you need to enter the &#8216;<strong>Your Audience Name<\/strong>&#8216; and &#8216;<strong>Who will be included in your audience<\/strong>&#8216; We recommend using names related to your audience. For our example, let&#8217;s create an audience of iPhone users in Buenos Aires.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"420\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-41.png\" alt=\"\" class=\"wp-image-2767\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-41.png 848w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-41-300x149.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-41-768x380.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our group will be named &#8216;<strong>iPhone Users in Buenos Aires<\/strong>&#8216; and we will include all people who contact us from this type of device from the capital. Click &#8216;<strong>Save<\/strong>&#8216;.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"453\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-42.png\" alt=\"\" class=\"wp-image-2768\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-42.png 795w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-42-300x171.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-42-768x438.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new Audience will show up on the dashboard. Now click on it to setup the segmentation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"616\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-43.png\" alt=\"\" class=\"wp-image-2769\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-43.png 966w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-43-300x191.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-43-768x490.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new window will show up, where we can add filters or conditions to the segmentation. Click on <strong>\u201c+\u201d<\/strong> under <strong>Add &#8220;or&#8221; Condition<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"337\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-44.png\" alt=\"\" class=\"wp-image-2770\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-44.png 746w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-44-300x136.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Three columns will appear. Click on the first one, under &#8216;<strong>Filter Type<\/strong>,&#8217; and a dropdown list will open. For our example, we will select &#8216;<strong>City<\/strong>.&#8217; In the second row under &#8216;<strong>Condition<\/strong>,&#8217; we will select &#8216;<strong>contains<\/strong>&#8216;.<\/li>\n\n\n\n<li>In the third column under &#8216;<strong>Word or Phrase<\/strong>,&#8217; we will add &#8216;<strong>Buenos Aires<\/strong>&#8216;.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"397\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-46.png\" alt=\"\" class=\"wp-image-2772\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-46.png 706w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-46-300x169.png 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then we will click on the &#8220;<strong>+<\/strong>&#8221; button.<\/li>\n\n\n\n<li>Threemore columns will appear again, this time for device segmentation. We will select &#8216;<strong>Devices<\/strong>,&#8217; &#8216;<strong>contains<\/strong>,&#8217; and &#8216;<strong>iPhone<\/strong>&#8216; respectively.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"452\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-47.png\" alt=\"\" class=\"wp-image-2773\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-47.png 707w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-47-300x192.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then click the red &#8216;<strong>Save<\/strong>&#8216; button. Done! You have now created a segmented and specific audience of people visiting your store from Buenos Aires using an iPhone.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"452\" src=\"https:\/\/es.notificationbutton.com\/help\/wp-content\/uploads\/2024\/10\/image-48.png\" alt=\"\" class=\"wp-image-2774\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-48.png 707w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/10\/image-48-300x192.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<p>As you may have noticed, you can perform as many segmentations as you want by adding different available filters. You can also use<strong> the &#8216;or&#8217; condition<\/strong> to broaden the scope of your initial segmentation. For example, we initially did it for <strong>Buenos Aires<\/strong>, but we can add &#8216;<strong>La Plata<\/strong>&#8216; or any other city or condition you need.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create audiences and maximize your credits with segmentation<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":2608,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[321,320,322,295],"doc_badge":[],"class_list":["post-2634","docs","type-docs","status-publish","hentry","doc_tag-audiences","doc_tag-create-audiences","doc_tag-new-audiences","doc_tag-segmentation","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=2634"}],"version-history":[{"count":4,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2634\/revisions"}],"predecessor-version":[{"id":3421,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2634\/revisions\/3421"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2608"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=2634"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=2634"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=2634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}