{"id":2578,"date":"2025-02-19T19:42:52","date_gmt":"2025-02-19T19:42:52","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/?post_type=docs&p=2578"},"modified":"2025-02-20T16:08:47","modified_gmt":"2025-02-20T16:08:47","slug":"how-do-i-choose-my-objectives","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/en\/first-steps\/how-do-i-choose-my-objectives\/","title":{"rendered":"How do I choose my Objectives?"},"content":{"rendered":"\n
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At NotificationButton, we understand that every store is unique and has different needs<\/strong>. That\u2019s why we have designed a tool that helps you define precise and achievable goals to boost your e-commerce<\/strong>.<\/p>\n\n\n\n

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Where to change the objectives<\/h2>\n\n\n\n

In the “Dashboard<\/strong>” section or within the “Recommendations<\/strong>” section, you can choose from five strategic objectives<\/strong>, each focused on improving key aspects of your business.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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To change them, tap on where it says “edit<\/strong>“; in the upper right corner, you will see something like the following:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The objectives will appear next; you must select two:<\/p>\n\n\n\n

    \n
  1. Recover abandoned carts<\/li>\n\n\n\n
  2. Faster communication with clients<\/li>\n\n\n\n
  3. Capture potential customers<\/li>\n\n\n\n
  4. Prevent them from switching to my competitor<\/li>\n\n\n\n
  5. Maximize advertising costs<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    What does each objective mean?<\/h2>\n\n\n\n

    For your store to have effective results, you must choose 2 objectives<\/em><\/strong>. That choice will depend on which areas you wish to improve or perfect.<\/p>\n\n\n\n

    Note<\/strong>: Choosing one objective over another does not mean you will not be able to use the rest of the tools.<\/p>\n\n\n\n

    Here are some tips for your choice \ud83d\udc47<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Recover abandoned carts<\/h3>\n\n\n\n

    This is one of the biggest problems faced by an online store; it is frustrating to see how 7 out of 10 carts are lost<\/strong>.<\/p>\n\n\n\n

    NotificationButton will help you<\/strong> contact those customers through emails, push notifications, and WhatsApp messages. Learn more about how it works here<\/a><\/strong>.<\/p>\n\n\n\n

    .<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Capture potential customers<\/h3>\n\n\n\n

    If your store has a high volume of visitors but low conversion to sales<\/strong>, or if it is new to the market and you need to expand your reach, select this objective<\/strong>.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Prevent them from buying from my competition<\/h3>\n\n\n\n

    Customers usually visit many stores before deciding where to buy. If you invest a lot of money in advertising<\/strong>, choose “Prevent them from buying from my competition” and “Maximize advertising costs<\/strong>“<\/p>\n\n\n\n

    NotificationButton will define tasks to be carried out, such as “sending a discount or promotion to your current customers” and changes in the subscription box.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Maximize advertising costs<\/h3>\n\n\n\n

    For those who want the money spent on advertising to yield better results or if you invest a lot of money, choose “Maximize advertising costs<\/strong><\/em>” and “Prevent them from buying from my competitors.”<\/p>\n\n\n\n

    Note<\/strong>: One of the recommendations for this objective is to “Offer a discount coupon with a strong discount” in exchange for the subscription; this way, you will capture more customers, and the entire automated system of welcome sequences and NotificationButton’s AI<\/a> will start to function.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Faster communication with clients<\/h3>\n\n\n\n

    In the case that you have a low open or click rate for emails<\/strong> or if you need communication at the right moment (for example, if you sell fast food), choose “Faster communication with customers” and “Capture leads.”<\/p>\n\n\n\n

    Remember that NotificationButton is a multichannel platform<\/a> achieving broader and faster communication. \ud83d\ude2e<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n\n\n\n
    <\/div>\n\n\n\n

    Choosing your objectives well will help you improve specific aspects of your store and monitor the impact of NotificationButton on your store better<\/strong>.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    What do you say, shall we start off well?<\/p>\n\n\n\n

    It only takes a few seconds to set it up! \ud83c\udfc1<\/p>\n","protected":false},"excerpt":{"rendered":"

    At NotificationButton, we understand that every store is unique and has different needs. That\u2019s why we have designed a tool that helps you define precise and achievable goals to boost your e-commerce. Where to change the objectives In the “Dashboard” section or within the “Recommendations” section, you can choose from five strategic objectives, each focused […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":2562,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[391,390,392],"doc_badge":[],"class_list":["post-2578","docs","type-docs","status-publish","hentry","doc_tag-choosing-objectives","doc_tag-objectives","doc_tag-recommendations","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=2578"}],"version-history":[{"count":4,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2578\/revisions"}],"predecessor-version":[{"id":3404,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2578\/revisions\/3404"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/2562"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=2578"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=2578"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=2578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}