{"id":1980,"date":"2024-08-13T20:51:46","date_gmt":"2024-08-13T20:51:46","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/segmentar-publico\/maximiza-tus-creditos-con-los-publicos-automaticos\/"},"modified":"2026-04-30T02:59:27","modified_gmt":"2026-04-30T02:59:27","slug":"automated-segment-optimization","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/planes-y-creditos\/automated-segment-optimization\/","title":{"rendered":"Automated Segment Optimization"},"content":{"rendered":"\n
<\/div>\n\n\n\n

To optimize the utilization of your credits in iCortex<\/strong>, the key functionality lies in automated segments<\/strong>.<\/p>\n\n\n\n

This capability groups your Contacts based on their level of operational interaction within the ecosystem.<\/p>\n\n\n\n

The result is high-precision campaign orchestration and an optimized revenue strategy<\/strong>.<\/p>\n\n\n\n

Implementation requires a strategic and analytical approach. Below, the application of these automated segments is detailed to maximize the impact of each communication.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Profile Diagnosis: Operational Segmentation<\/h2>\n\n\n\n

Automated segments<\/strong> are classified into four primary operational categories:<\/p>\n\n\n\n

<\/p>\n\n\n\n

    \n
  1. Conversion Potentials.<\/strong> Profiles with a high probability of transaction. They require a final stimulus. (Orchestrate 1 to 2 communications per week<\/strong>. It is recommended to segment by “abandoned cart” tags or product categories to apply specific stimuli to those who did not complete the purchase).<\/li>\n\n\n\n
  2. High-Frequency Profiles.<\/strong> Contacts with maximum interaction with communications. (Orchestrate once per week<\/strong>).<\/li>\n\n\n\n
  3. Active Profiles.<\/strong> Contacts who have interacted in the last six months. They maintain attention to the ecosystem. (Orchestrate every 15 days<\/strong>).<\/li>\n\n\n\n
  4. Low-Frequency Profiles.<\/strong> Contacts with no interaction in six months or more. They require reactivation. (Orchestrate once a month<\/strong> with a high-aggression value proposition).<\/li>\n<\/ol>\n\n\n
    \n
    \"Maximiz\u00e1<\/figure>\n<\/div>\n\n\n

    Understanding these groups allows for the execution of the precise message for the target Profile<\/strong>. Communication directed at a conversion potential differs substantially from that directed at an inactive Profile.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Content Architectures by Segment<\/h2>\n\n\n\n

    Below, content guidelines for each segment are defined:<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Conversion Potentials:<\/h3>\n\n\n\n
      \n
    • Presentation of validated success stories.<\/li>\n\n\n\n
    • Highlighting competitive differentiators of the product\/service.<\/li>\n\n\n\n
    • Transactional incentive for the first acquisition or shipping cost coverage.<\/li>\n\n\n\n
    • Application of express logistics segmented by cart tag.<\/li>\n\n\n\n
    • Exclusion of Profiles with “Paid Order” or “Shipped Order” tags. (Application of tag-based segmentation).<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Active and High-Frequency Profiles:<\/h3>\n\n\n\n
        \n
      • Disclosure of exclusive product innovations.<\/li>\n\n\n\n
      • Incentives based on Profile loyalty.<\/li>\n\n\n\n
      • Request for feedback on future developments.<\/li>\n\n\n\n
      • Announcement of upcoming collection launches.<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        Low-Frequency Profiles:<\/h3>\n\n\n\n
          \n
        • Reaffirmation of the fundamental value that motivated the initial adhesion.<\/li>\n\n\n\n
        • Distribution of value content without transactional requirement.<\/li>\n\n\n\n
        • Direct inquiry regarding the Profile’s thematic areas of interest.<\/li>\n\n\n\n
        • Presentation of an irresistible high-impact offer.<\/li>\n<\/ul>\n\n\n\n

          Optimization focuses on message adaptation. It is not solely about the transaction, but about the connection and the delivery of specific value in each orchestration<\/em>.<\/p>\n\n\n\n

          <\/div>\n\n\n\n

          Implementation of Operational Segments<\/h2>\n\n\n\n

          The application of these segments is performed from the “Orchestrate Campaign” section<\/strong> for targeted execution to your Contact base.<\/p>\n\n\n\n

          WARNING: Do not apply in the initial welcome sequence<\/strong>, as new Contacts will not be classified into these operational segments.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n
          <\/div>\n\n\n\n

          Increase Revenue<\/h2>\n\n\n\n

          The use of automated segments allows for a substantial increase in revenue<\/strong> for your operation. By modulating offers according to the level of interaction or intent profile, the application of excessive discounts to Profiles that were close to conversion with a minimal incentive is avoided.<\/p>\n\n\n\n

          Consider that Conversion Potentials require validation regarding the product and delivery logistics. Inactive Profiles will respond to pure value communications or high-aggression offers (liquidations, 2×1 promotions, discounts greater than 50%, etc.).<\/p>\n\n\n\n

          This results in a significantly higher average ticket<\/strong> than applying a uniform discount to the entire Contact base.<\/p>\n\n\n\n

          <\/div>\n\n\n\n

          Cultivation of Strategic Relationships<\/h2>\n\n\n\n

          iCortex<\/strong> transcends transactional functionality. It constitutes the direct channel for building operational and lasting relationships with your Profiles<\/strong>. Each orchestration<\/em> should be viewed as an opportunity to deliver strategic value to your audience.<\/p>\n\n\n\n

          It is recommended to share technical analyses relevant to your industry, foundational narratives of the brand or products, and to recognize customer milestones.<\/p>\n\n\n\n

          <\/div>\n\n\n\n

          Leveraging Engagement<\/h2>\n\n\n\n

          Educational content is fundamental. Your Profiles will value communications that facilitate problem-solving or deepen the understanding of your sector. Concise guides, market trends, or tutorials linked to your solutions can be developed.<\/p>\n\n\n\n

          By executing this strategy, you not only inform but also establish the brand as a provider of added value that exceeds the mere execution of the commercial transaction.<\/p>\n\n\n\n

          The implementation of automated segments is an imperative for performance optimization.<\/p>\n\n\n\n

          Proceed to execute your first segmented orchestration.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Campaign orchestration through automated segments within the iCortex Engineering Revenue Ecosystem enables precise message targeting, optimizing spend efficiency and conversion rates.<\/p>\n","protected":false},"author":6,"featured_media":2146,"parent":1815,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[294,498,89,496,497,494,495],"doc_badge":[],"class_list":["post-1980","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_tag-credits","doc_tag-icortex-hyper-segmentation","doc_tag-leads","doc_tag-maximize-costs","doc_tag-publics","doc_tag-segment","doc_tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":25,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1980\/revisions"}],"predecessor-version":[{"id":4802,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1980\/revisions\/4802"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media\/2146"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=1980"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}