{"id":1920,"date":"2024-08-11T21:56:42","date_gmt":"2024-08-11T21:56:42","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/segmentar-publico\/como-editar-y-crear-etiquetas\/ideas-para-gestionar-tus-etiquetas-eficazmente\/"},"modified":"2026-04-30T15:01:18","modified_gmt":"2026-04-30T15:01:18","slug":"tagging-protocols-and-data-enrichment","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/segmentar-publico\/tagging-protocols-and-data-enrichment\/","title":{"rendered":"Tagging Protocols and Data Enrichment"},"content":{"rendered":"\n

Tagging Protocols are a fundamental asset<\/strong> for hyper-segmentation and personalization of Campaign Orchestration. The iCortex Engineering Revenue Ecosystem allows you to classify your Profiles into specific groups<\/strong> based on their interests and operational behaviors.<\/p>\n\n\n\n

Generation of Tagging Protocols<\/h2>\n\n\n\n

There are two vectors for generating Tagging Protocols within iCortex\u2122. On one hand, protocols are generated automatically based on Profile behavior<\/strong>; for example, when a Profile is browsing your catalog and interacts with a specific item, the “Item X” protocol is assigned to them.<\/p>\n\n\n\n

Additionally, protocols will be applied when they add an item to the cart, complete a purchase, confirm payment, or when the order is dispatched.<\/p>\n\n\n\n

However, protocols can also be established manually. This operational duality allows for adjusting the strategy with pinpoint precision.<\/p>\n\n\n\n

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If you need to know the procedure for defining your protocols, consult the technical documentation here<\/strong><\/a>.<\/p>\n\n\n\n

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Tagging Protocols and Segments<\/h2>\n\n\n\n

It is imperative that you understand how to generate effective and specific Segments<\/strong>, capitalizing on all available tools. The correct application of Tagging Protocols will catalyze your campaigns.<\/p>\n\n\n\n

Tagging Protocols and Segments are intrinsically linked<\/strong>. By grouping Profiles that share similar protocols<\/strong>, you can orchestrate specialized and relevant information to them, maximizing the probability of conversion<\/strong>.<\/p>\n\n\n\n

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Application Cases<\/h3>\n\n\n\n