{"id":1642,"date":"2024-07-24T20:29:20","date_gmt":"2024-07-24T20:29:20","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/automatiza-tu-tienda\/secuencias-de-mensajes\/que-son-los-publicos-automaticos\/"},"modified":"2026-04-30T19:50:26","modified_gmt":"2026-04-30T19:50:26","slug":"algorithmic-segment-architectures","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/segmentar-publico\/algorithmic-segment-architectures\/","title":{"rendered":"Algorithmic Segment Architectures"},"content":{"rendered":"\n<p>The <strong>Algorithmic Segment Architectures system constitutes the foundation of intelligent segmentation<\/strong> within the iCortex Engineering Revenue Ecosystem. Its primary function is the algorithmic categorization of Profiles based on their behavior and engagement level, allowing for audience management without manual intervention from the start of implementation.<\/p>\n\n\n\n<p>To audit these architectures, navigate to the <strong>&#8220;Segments&#8221;<\/strong> section and select the <strong>&#8220;Create Segment&#8221;<\/strong> option:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1393ced1b57&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1393ced1b57\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"270\" height=\"880\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img1-navigation.png\" alt=\"\" class=\"wp-image-4923\" style=\"width:218px;height:auto\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img1-navigation.png 270w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img1-navigation-92x300.png 92w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img1-navigation-6x20.png 6w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img1-navigation-10x32.png 10w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In this section, the <strong>four fundamental groups<\/strong> defined by the system are presented:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1393ced3893&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1393ced3893\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1145\" height=\"850\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid.png\" alt=\"\" class=\"wp-image-4924\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid.png 1145w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid-300x223.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid-1024x760.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid-768x570.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid-20x15.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img2-segments-grid-32x24.png 32w\" sizes=\"(max-width: 1145px) 100vw, 1145px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Taxonomy of Algorithmic Segments<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Least Active Audiences:<\/strong> Profiles that have not registered interactions with the orchestration in a period equal to or greater than 6 months.<\/li>\n\n\n\n<li><strong>Active Audiences:<\/strong> Profiles that have interacted with the brand within the last semester.<\/li>\n\n\n\n<li><strong>Most Active Audiences:<\/strong> Profiles whose navigation and interaction indicate a high probability of conversion.<\/li>\n\n\n\n<li><strong>High-loyalty segment:<\/strong> Profiles with a constant and recurring frequency of interaction with orchestrated notifications. <\/li>\n<\/ul>\n\n\n\n<p>It is essential to note that, for system integrity, <strong>automatic segments have a fixed configuration<\/strong> and do not allow for direct editing or deletion:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1393ced4188&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1393ced4188\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1135\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config.png\" alt=\"\" class=\"wp-image-4925\" style=\"width:635px;height:auto\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config.png 1135w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config-300x132.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config-1024x451.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config-768x338.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config-20x9.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/seg-1642-img3-fixed-config-32x14.png 32w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>However, the platform allows for the <strong>cloning of these architectures<\/strong> using the corresponding icon:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1393ced60ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1393ced60ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"264\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/image-125.png\" alt=\"\" class=\"wp-image-4990\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/image-125.png 531w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/image-125-300x149.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/image-125-20x10.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/image-125-32x16.png 32w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategic Application of Cloning<\/strong><\/h3>\n\n\n\n<p>Cloning a profile allows you to <strong>add additional filtering layers<\/strong> to obtain high-value strategic data. For example, by duplicating the &#8220;Qualified Leads&#8221; architecture from the last 30 days and integrating a specific geographic filter (e.g., &#8220;Buenos Aires&#8221;), the organization obtains a micro-segment with validated purchase intent in a particular logistics zone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1393ced70e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1393ced70e1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/flt-1491-img1-filter-buttons-1.png\" alt=\"\" class=\"wp-image-5001\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/flt-1491-img1-filter-buttons-1.png 700w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/flt-1491-img1-filter-buttons-1-300x147.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/flt-1491-img1-filter-buttons-1-20x10.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2024\/07\/flt-1491-img1-filter-buttons-1-32x16.png 32w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Additionally, the <strong>iCortex<\/strong> architecture allows for the <strong>creation of custom profiles<\/strong>, the detailed configuration of which can be consulted in the <a href=\"https:\/\/es.notificationbutton.com\/help\/segmentar-publico\/crear-publicos\/\" data-type=\"docs\" data-id=\"1150\">technical documentation here<\/a>. <\/p>\n\n\n\n<p><strong>Operational Diagnosis:<\/strong> The effectiveness of the orchestration depends on the <strong>assignment of the correct target profile according to the nature of the message<\/strong>. In purchase incentive campaigns using discounts, it is recommended to use the &#8220;Qualified Leads&#8221; segment, thereby maximizing return on investment by targeting Profiles with a higher propensity to close. <\/p>\n\n\n\n<p>The implementation of automatic profiles optimizes workflows and ensures that the orchestration strategy is aligned with the company&#8217;s growth objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algorithmic segmentation and automatic profile architectures optimize audience management, enabling efficient categorization of Profiles based on their engagement level and conversion potential.<\/p>\n","protected":false},"author":7,"featured_media":1826,"parent":1031,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[510,471,497,494,295],"doc_badge":[],"class_list":["post-1642","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_tag-automatic","doc_tag-profiles","doc_tag-publics","doc_tag-segment","doc_tag-segmentation"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=1642"}],"version-history":[{"count":17,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1642\/revisions"}],"predecessor-version":[{"id":5002,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1642\/revisions\/5002"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media\/1826"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=1642"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=1642"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}