{"id":1555,"date":"2024-07-16T00:30:55","date_gmt":"2024-07-16T00:30:55","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/configuracion-general\/mis-creditos\/"},"modified":"2026-04-30T18:39:44","modified_gmt":"2026-04-30T18:39:44","slug":"resource-allocation-for-orchestration","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/planes-y-creditos\/resource-allocation-for-orchestration\/","title":{"rendered":"Resource Allocation for Orchestration"},"content":{"rendered":"\n<p>The<mark style=\"background-color:#ffffff;color:#49c49c\" class=\"has-inline-color\"> <\/mark><strong><mark style=\"background-color:#ffffff;color:#49c49c\" class=\"has-inline-color\">orchestration resources<\/mark><\/strong> are equivalent to the capacity for transactional messages that you can issue from the iCortex Engineering Revenue Ecosystem. Each resource allows for the delivery of hyper-segmented content to a target Profile. A larger inventory of resources increases the opportunities for Campaign Orchestration, asset promotion, and the consolidation of the Profile base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definition and Location<\/h2>\n\n\n\n<p>Within the iCortex\u2122 Engineering Revenue Ecosystem, the capability to orchestrate the distribution of communications (e-mails) to your Profiles is enabled (if you need to optimize the sending configuration, consult the relevant documentation <a href=\"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/configuracion-general\/configuracion-de-envio-de-emails\/\" data-type=\"link\" data-id=\"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/configuracion-general\/configuracion-de-envio-de-emails\/\"><mark style=\"background-color:#ffffff;color:#00aec6\" class=\"has-inline-color\">here<\/mark><\/a>). <\/p>\n\n\n\n<p><strong>The execution of this Orchestration requires the allocation of resources<\/strong>, where <mark style=\"background-color:#ffffff;color:#49c49c\" class=\"has-inline-color\"><strong>1 resource = 1 communication issued<\/strong><\/mark>.<\/p>\n\n\n\n<p><strong>The volume of available resources is determined by the selected Service Tier<\/strong>. Each Service Tier establishes a maximum limit of managed Profiles; for example, if your Service Tier supports 5,000 Profiles, you will be allocated 10,000 resources, maintaining the established ratio.<\/p>\n\n\n\n<p>The allocated resources are visible in the following areas of the iCortex\u2122 Ecosystem: <\/p>\n\n\n\n<p>\u2705<strong>Top Navigation Bar <\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394cfca991&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394cfca991\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1180\" height=\"96\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1.png\" alt=\"\" class=\"wp-image-4983\" style=\"width:911px;height:auto\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1.png 1180w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1-300x24.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1-1024x83.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1-768x62.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1-20x2.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img1-top-nav-1-32x3.png 32w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualization of resources in the top bar of the iCortex\u2122 Ecosystem. <\/figcaption><\/figure>\n\n\n\n<p>\u2705<strong>Revenue Recovery Configuration <\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394cfce0bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394cfce0bc\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1180\" height=\"360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1.png\" alt=\"\" class=\"wp-image-4984\" style=\"width:411px;height:auto\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1.png 1180w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1-300x92.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1-1024x312.png 1024w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1-768x234.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1-20x6.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img2-revenue-recovery-1-32x10.png 32w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualization of resources in the Revenue Recovery section of the iCortex\u2122 Ecosystem. <\/figcaption><\/figure>\n\n\n\n<p>\u2705<strong>Orchestration Module <\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394cfd306a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394cfd306a\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"960\" height=\"200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1.png\" alt=\"\" class=\"wp-image-4985\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1.png 960w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1-300x63.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1-768x160.png 768w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1-20x4.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img3-campaign-orchestration-1-32x7.png 32w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualization of resources in the Orchestration module of the iCortex\u2122 Ecosystem. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Operational Considerations<\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resources obtained through Service Tiers are valid for 30 calendar days<\/strong> \ud83d\uddd3\ufe0f. The expiration date is set 30 days after the activation of the Service Tier. <\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resources do not accumulate between billing cycles<\/strong>. Any resource not consumed within the 30-day period is deactivated and does not transfer to the subsequent cycle. Optimization of monthly consumption is recommended.\ud83d\udc4c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If demand exceeds the current allocation, recalibration of the Service Tier<\/strong> to a higher structure that accounts for greater Profile capacity is recommended. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1394cfd6a32&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1394cfd6a32\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"410\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img4-service-tiers-1.png\" alt=\"\" class=\"wp-image-4986\" style=\"width:279px;height:auto\" srcset=\"https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img4-service-tiers-1.png 530w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img4-service-tiers-1-300x232.png 300w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img4-service-tiers-1-20x15.png 20w, https:\/\/icortex.ai\/help\/wp-content\/uploads\/2026\/04\/res-1555-img4-service-tiers-1-32x25.png 32w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">iCortex\u2122 Service Tiers menu. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Impact of Resource Insufficiency<\/h2>\n\n\n\n<p>Recurring resource scarcity requires an immediate review of the Service Tier or the activation of a temporary capacity injection.<\/p>\n\n\n\n<p>The lack of resources directly impacts the efficiency of your Orchestration strategies and the projected Return on Investment (ROI).<\/p>\n\n\n\n<p>\ud83d\udccc Message Orchestration stops for the following flows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue Recovery.<\/li>\n\n\n\n<li>Automated welcome messages.<\/li>\n\n\n\n<li>Brand reminders.<\/li>\n\n\n\n<li>Recommendations, social validation, and loyalty strategies.<\/li>\n\n\n\n<li>Orchestrations generated by iCortex\u2122 AI Stylizer.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ensure constant resource availability to maintain the continuous operation of your growth infrastructure. \ud83d\udee0<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Temporary Resource Injection<\/h2>\n\n\n\n<p><strong>An alternative is to request an injection of additional resources<\/strong> by contacting the support team directly. Temporary resource injection carries an additional cost; therefore, Service Tier recalibration is the preferred path for recurring needs.<br><br>&#8211; If a one-time injection is required, these additional resources do not expire and remain available for use according to operational needs. <br><br>&#8211; If the Profile base consistently approaches the limits of the current Service Tier, migrating to a higher Tier is more cost-efficient.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detail of the resource allocation (credits) required for the execution of campaign orchestration within the iCortex\u2122 Engineering Revenue Ecosystem.<\/p>\n","protected":false},"author":5,"featured_media":1823,"parent":1815,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[294,66,509,508,506,507,505],"doc_badge":[],"class_list":["post-1555","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_tag-credits","doc_tag-email","doc_tag-expiration","doc_tag-expire","doc_tag-purchase","doc_tag-recharge","doc_tag-upload"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=1555"}],"version-history":[{"count":16,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1555\/revisions"}],"predecessor-version":[{"id":4987,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1555\/revisions\/4987"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media\/1823"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=1555"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=1555"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=1555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}