{"id":1308,"date":"2024-06-29T15:48:00","date_gmt":"2024-06-29T15:48:00","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/que-son-las-secuencias\/configurar-mensajes-en-secuencia\/"},"modified":"2026-05-01T02:59:47","modified_gmt":"2026-05-01T02:59:47","slug":"architecture-of-messages-in-engagement-flows","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/automatiza-tu-tienda\/engagement-flows\/architecture-of-messages-in-engagement-flows\/","title":{"rendered":"Architecture of Messages in Engagement Flows"},"content":{"rendered":"

A Flow is a set of orchestrations that are sent automatically to your new Profiles. In this article, you will learn how to configure messages so that your Contacts return to your online store.<\/p>

<\/div>

Within the Strategic Cycles<\/em> section, iCortex\u2122 allows you to configure automatic orchestrations.<\/strong> <\/p>

<\/div>
\"\"
Location of the “Strategic Cycles” section in iCortex\u2122.<\/figcaption><\/figure><\/div>
<\/div>

5 steps to configure your orchestrations<\/h2>
<\/div>
1. Create a new Flow or edit automatic Flows<\/summary>

<\/p>

As a first step, you must decide if you want to create a new Flow<\/em> or edit those that iCortex\u2122 offers.<\/em><\/p>

\"\"
Automatic Flows.<\/figcaption><\/figure><\/div>
\"\"
Button to add Flow.<\/figcaption><\/figure><\/div>

<\/p>

<\/div>

Tip<\/strong> \u27a1\ufe0f Organize Flows around what you will offer the Contact, e.g., \u201cBenefits\u201d (discounts, promos, coupons)<\/p><\/details>

<\/div>
2. Edit the Architecture<\/summary>

<\/p>

Select the button to edit Architecture<\/p>

\"\"
“Edit Flow” section.<\/figcaption><\/figure>

<\/p>

<\/p>

<\/p><\/details>

<\/div>
3. Compose the message<\/summary>

<\/p>

Define the title<\/mark><\/strong> and the orchestration message<\/mark><\/strong>. Always seek to capture attention immediately; be clear and concise.<\/p>

Additionally, select an image<\/mark><\/strong> (we recommend your brand logo) and you can add a horizontal image<\/mark><\/strong> to generate more impact. If you do not know how to upload images, you can review this article<\/a><\/mark>.<\/p>

\"\"
Orchestration Architecture editing.<\/figcaption><\/figure>
<\/div>

Tip!<\/strong> You can improve the design of the title and message with Artificial Intelligence<\/em> \ud83d\udc40 <\/p>

<\/p><\/details>

<\/div>
4. Add action buttons<\/summary>

<\/p>

Add action buttons<\/mark><\/strong> to your orchestrations. Use calls to action to motivate the Profile to access the benefit, e.g., “I want my discount”.<\/p>

\"\"
Visualization of the panel to edit action buttons.<\/figcaption><\/figure>
<\/div>

Additionally, include the link<\/mark><\/strong> to the page where your visitors will be redirected.<\/p>

\"\"
Visualization of the field to place the URL, the button to deploy the Architecture, and another to create a new one.<\/figcaption><\/figure><\/details>
<\/div>
5. Use Creative Studio or apply pre-designed Architectures<\/summary>

<\/p>

You can choose to use the Creative Studio<\/em> application to create original designs or use one you have created previously.<\/p>

\"\"
Buttons to design with Creative Studio or apply Architecture.<\/figcaption><\/figure><\/div>
\"\"
Visualization when selecting the “Creative Studio Design” option.<\/figcaption><\/figure><\/div><\/details>
<\/div>

-If you want to preview the final result of your orchestration, check the right column called “View”.<\/strong><\/p>

\"\"
Preview of the created orchestration.<\/figcaption><\/figure><\/div>
<\/div>

Schedule the interval between orchestrations<\/h2>
<\/div>

iCortex\u2122 provides the option to set the time interval between your orchestrations<\/mark><\/strong>.<\/p>

\"\"
Location of the element to edit the time between orchestrations.<\/figcaption><\/figure><\/div>
<\/div>

To modify it, you just need to click on the pencil<\/strong> shown in the image and schedule the time you desire.<\/strong><\/p>

<\/div>
\"\"
Screen visualization to define wait time.<\/figcaption><\/figure><\/div>
<\/div>

Flows<\/strong><\/mark> that are well-planned not only increase revenue<\/strong>, but also keep your Profiles engaged and satisfied<\/strong>. The implementation of these architectures ensures operational efficiency.<\/p>

<\/div>

Consult the subsequent documentation to optimize your strategy.<\/p>","protected":false},"excerpt":{"rendered":"

Configuration of communication elements within Engagement Flows in the iCortex Engineering Revenue Ecosystem.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":1438,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[488,299,329,491,513,572,462,472,612,611,610],"doc_badge":[],"class_list":["post-1308","docs","type-docs","status-publish","hentry","doc_tag-architecture","doc_tag-automate","doc_tag-automation","doc_tag-engagement-flows","doc_tag-icortex","doc_tag-image","doc_tag-message","doc_tag-time","doc_tag-title","doc_tag-wait","doc_tag-welcome","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":11,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1308\/revisions"}],"predecessor-version":[{"id":4530,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1308\/revisions\/4530"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1438"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=1308"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}