{"id":1150,"date":"2024-06-23T08:03:32","date_gmt":"2024-06-23T08:03:32","guid":{"rendered":"https:\/\/es.notificationbutton.com\/help\/index.php\/es\/segmentar-publico\/crear-publicos\/"},"modified":"2026-04-30T15:01:16","modified_gmt":"2026-04-30T15:01:16","slug":"high-value-profile-segmentation","status":"publish","type":"docs","link":"https:\/\/icortex.ai\/help\/segmentar-publico\/high-value-profile-segmentation\/","title":{"rendered":"High-Value Profile Segmentation"},"content":{"rendered":"\n

The construction of custom Profile segments<\/strong> allows organizations to maximize the utility of their transactional data. These segments represent specific groupings defined based on actionable intelligence<\/strong> regarding individuals who have previously interacted with your entity. The procedure for establishing and capitalizing on these segments is detailed below.<\/p>\n\n\n\n

Establishing Segments in the iCortex Engineering Revenue Ecosystem<\/h2>\n\n\n\n

The inherent advantage of custom segments<\/strong> lies in their granularity and strategic relevance. By correlating attributes such as geolocation, Contact activity, access agent, or browser, a highly defined set of Profiles can be consolidated for campaign orchestration. The technical procedure is as follows:<\/p>\n\n\n\n

    \n
  • Navigate to the main interface<\/strong> of the iCortex Engineering Revenue Ecosystem.<\/li>\n<\/ul>\n\n\n
    \n
    \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
      \n
    • In the side navigation panel, select the \u201cSegments<\/strong>\u201d option.<\/li>\n<\/ul>\n\n\n
      \n
      \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
        \n
      • A submenu will deploy under \u201cSegments<\/strong>\u201d. Locate and execute the \u201cCreate Segment<\/strong>\u201d action.<\/li>\n<\/ul>\n\n\n
        \n
        \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
          \n
        • The segment definition interface will appear. Activate the control designated as \u201cAdd Profile<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n
          \n
          \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
            \n
          • A window will open to enter the \u201cSegment Identifier<\/strong>\u201d and the \u201cProfile Inclusion<\/strong>\u201d directive. It is recommended to use nomenclature aligned with the segment strategy. For this example, we will define a segment of Profiles accessing via iPhone from Buenos Aires.<\/li>\n<\/ul>\n\n\n
            \n
            \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
              \n
            • The group will be named \u201ciPhone-BuenosAires<\/strong>\u201d. All Profiles that interact from this device in the designated capital will be included. Execute the \u201cConfirm<\/strong>\u201d action.<\/li>\n<\/ul>\n\n\n
              \n
              \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
                \n
              • The newly created segment will be displayed. Click on the segment container to proceed with fine parameterization.<\/li>\n<\/ul>\n\n\n
                \n
                \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
                  \n
                • The filtering matrix for segmentation will open. Activate the \u201c+<\/strong>\u201d control under the \u201cOR Condition<\/strong>\u201d directive.<\/li>\n<\/ul>\n\n\n
                  \n
                  \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
                    \n
                  • Three input fields will appear. In the first field, \u201cFilter Type<\/strong>\u201d, select \u201cGeolocation<\/strong>\u201d. In the second field, \u201cCondition<\/strong>\u201d, select \u201ccontains<\/strong>\u201d.<\/li>\n\n\n\n
                  • In the third field, \u201cValue<\/strong>\u201d, enter \u201cBuenos Aires<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n
                    \n
                    \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
                      \n
                    • Next, activate the \u201cAdditional<\/strong>\u201d expansion control.<\/li>\n\n\n\n
                    • The three fields will be presented again. Configure \u201cFilter Type<\/strong>\u201d as \u201cDevice<\/strong>\u201d, \u201cCondition<\/strong>\u201d as \u201ccontains<\/strong>\u201d, and the value as \u201ciPhone<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n
                      \n
                      \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n
                        \n
                      • Finally, execute the \u201cSave<\/strong>\u201d action. The result is a specific and refined segment of Profiles that access your domain from an iPhone device in the Buenos Aires region.<\/li>\n<\/ul>\n\n\n
                        \n
                        \"Crear\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

                        As demonstrated, it is possible to apply any combination of available filters to refine the segmentation. Additionally, the \u201cOR Condition<\/strong>\u201d directive allows for the expansion of the initial segment’s reach. For example, after defining the geolocation as Buenos Aires<\/strong>, you can incorporate \u201cLa Plata<\/strong>\u201d or another relevant jurisdiction by adding complementary filters.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        The ability to direct campaign orchestration to precise segments is a critical factor for operational efficiency within the iCortex Engineering Revenue Ecosystem.<\/p>\n","protected":false},"author":6,"featured_media":1276,"parent":1031,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[515,494,295,516],"doc_badge":[],"class_list":["post-1150","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_tag-objective","doc_tag-segment","doc_tag-segmentation","doc_tag-segments"],"acf":[],"_links":{"self":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":8,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1150\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1150\/revisions\/4977"}],"up":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/docs\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_tag?post=1150"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/icortex.ai\/help\/wp-json\/wp\/v2\/doc_badge?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}